Privacy policy

MONTRES NORQAIN SA

Last updated: January 2026

1. Introduction

Montres NORQAIN SA, Hauptstrasse 7, CH-2560 Nidau, Switzerland (hereinafter referred to as "NORQAIN") is committed to protecting the privacy of all users of this website (hereinafter "User") and takes the protection of personal data very seriously. Personal data refers to all information relating to a specific or identifiable natural person (Art. 5 lit. a nDSG).

This Privacy Policy explains how NORQAIN collects, uses, stores, and shares personal data in connection with the use of this website and NORQAIN's services. It also informs users of their rights and how to exercise them.

This policy applies to all personal data processed by NORQAIN, including data collected via the website, NORQAIN boutiques, the MyNORQAIN account, the watch registration service, and any other NORQAIN digital services.

2. Data Controller

The data controller responsible for the processing of your personal data is:

Montres NORQAIN SA
Hauptstrasse 7
CH-2560 Nidau
Switzerland
Email: dsgvo@norqain.com

NORQAIN has not appointed a formal Data Protection Officer (DPO) as this is not required under the nDSG for companies of NORQAIN's size and processing activities. For all data protection enquiries, please contact us at dsgvo@norqain.com.

3. General Information About Data Collection

Most areas of this website are accessible without providing personal information. However, access to certain services, such as the MyNORQAIN account, online orders, watch registration, and newsletter subscriptions, requires the provision of personal data. Users voluntarily enter their personal data in the designated fields to enable NORQAIN to provide the requested services.

The hosting of this website is provided by Infomaniak Network SA, Geneva, Switzerland. Data is stored on servers located in Switzerland.

4. Legal Basis for Data Processing

NORQAIN processes personal data in accordance with the Swiss Federal Act on Data Protection (nDSG, in force since 1 September 2023), the Ordinance on Data Protection (DSV), and, where applicable, the EU General Data Protection Regulation (GDPR).

Where the GDPR applies, NORQAIN processes personal data on the following legal grounds:

– Art. 6(1)(a) GDPR — Consent: where the user has given explicit consent to specific processing activities (e.g. marketing cookies, newsletter subscription).

– Art. 6(1)(b) GDPR — Contract performance: where processing is necessary to fulfil a contract with the user or to take pre-contractual steps at their request (e.g. processing an order).

– Art. 6(1)(c) GDPR — Legal obligation: where processing is necessary to comply with a legal obligation applicable to NORQAIN.

– Art. 6(1)(d) GDPR — Vital interests: where processing is necessary to protect the vital interests of the user or another person.

– Art. 6(1)(f) GDPR — Legitimate interests: where processing is necessary for NORQAIN's legitimate interests, including website security, fraud prevention, enforcement of legal claims, and improvement of services, provided these interests are not overridden by the user's fundamental rights and freedoms.

5. Data Collected and Processed

5.1 Data You Provide Directly

NORQAIN collects data that users voluntarily provide, including:

– Account registration data: name, email address, password, date of birth, country of residence.

– Order data: delivery address, billing address, product selections, order history.

– Payment data: processed securely by our payment provider; NORQAIN does not store full payment card details.

– Watch registration data: watch serial number, model, date of purchase, point of sale, owner contact details.

– MyNORQAIN account data: profile information, community interactions, preferences.

– Communication data: enquiries submitted via contact forms, email, or telephone.

– Identity verification data: copies of identity documents provided for fraud prevention purposes.

5.2 Data Collected Automatically

When you visit this website, certain data is collected automatically by NORQAIN's servers and third-party tools, including:

– IP address, browser type and version, operating system, device type.

– Pages visited, time and date of visit, time spent on pages, referring URL.

– Cookie identifiers and tracking data (see Section 9 — Cookies).

– Log file data retained for security and operational purposes.

6. Purposes of Data Processing

NORQAIN uses collected personal data for the following purposes:

– Fulfilment of purchase contracts and processing of orders, returns, and warranty claims.

– Management of customer accounts, MyNORQAIN account, and watch registrations.

– Newsletter distribution and marketing communications (with consent).

– Personalized advertising via Google Ads, Meta (Facebook/Instagram) Ads, and other platforms (with consent where required).

– Website analytics and performance measurement to improve user experience.

– Fraud prevention, order verification, and transaction security.

– Compliance with legal obligations (e.g. accounting, tax, data subject requests).

– Customer satisfaction surveys and market research.

– Communication of changes to NORQAIN's services, products, or legal terms.

7. Data Retention

NORQAIN retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following indicative retention periods apply:

– Order and transaction data: 10 years (Swiss accounting and tax law obligations).

– Customer account data: for the duration of the account plus 3 years after last activity.

– Watch registration data: for the duration of the watch guarantee plus 3 years.

– Newsletter and marketing data: until unsubscription or withdrawal of consent.

– Cookie and analytics data: as specified in Section 9 (Cookies); typically 13 months maximum for analytics cookies.

– Log file data: 12 months for security and operational purposes.

– Identity verification documents: deleted within 30 days of order completion unless a legal obligation requires longer retention.

8. Disclosure of Data to Third Parties

NORQAIN may share personal data with the following categories of third parties, strictly for the purposes described in this policy:

8.1 Service Providers (Data Processors)

NORQAIN engages trusted third-party service providers who process data on its behalf, including:

– Shopify Inc. (Canada/USA), e-commerce platform processing order, payment, and customer account data. Data transfers to the USA are governed by Standard Contractual Clauses (SCCs).

– HubSpot Inc. (Ireland/USA), CRM, marketing automation, contact forms, and newsletter management. Transfers governed by SCCs and HubSpot's Data Processing Agreement. HubSpot is certified under the EU-US Data Privacy Framework.

– Google LLC (USA), Google Analytics (website analytics), Google Ads (advertising), Google Fonts (website display). Transfers governed by SCCs.

– Meta Platforms Ireland Ltd (Ireland/USA), Meta Pixel and advertising tools used for targeted advertising on Facebook and Instagram. Transfers governed by SCCs.

– Infomaniak Network SA (Switzerland), website hosting. Data remains in Switzerland.

– Payment processors, secure payment processing; NORQAIN does not store full card details.

– Logistics and delivery partners, for product delivery and returns management.

– NORQAIN plate engraving and customization partners, for personalized product manufacturing.

8.2 Legal Disclosure

NORQAIN may disclose personal data to competent authorities or third parties where required by law, court order, or to protect the rights, property, or safety of NORQAIN, its customers, or third parties.

8.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or restructuring, personal data held by NORQAIN may be transferred to the acquiring entity, subject to equivalent data protection obligations.

8.4 Anonymized Data

NORQAIN may share anonymized and aggregated data (which cannot identify any individual) with marketing partners, researchers, or advertisers for statistical and research purposes.

9. Cookies and Tracking Technologies

NORQAIN uses cookies and similar tracking technologies on its website. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies allow websites to recognize returning browsers and improve user experience. Cookies cannot contain viruses or malicious code.

NORQAIN will request your consent before placing any non-essential cookies. You may manage or withdraw your cookie consent at any time via the cookie preference center available on this website. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.

9.1 Essential Cookies

Strictly necessary for the website to function. These cannot be disabled as the website would not operate without them (e.g. shopping cart, login session, security). No consent required.

9.2 Performance / Analytics Cookies

Used to understand how visitors interact with the website. NORQAIN uses Google Analytics 4 for this purpose. Data collected is anonymized and used solely to improve website performance. These cookies require your consent.

Google Analytics data may be transferred to Google LLC in the USA, governed by Standard Contractual Clauses. Users can opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout

9.3 Functionality Cookies

Store user preferences such as language, region, and display settings to enhance the browsing experience. These cookies require your consent.

9.4 Marketing / Advertising Cookies

Used to deliver personalized advertising relevant to your interests on NORQAIN's website and on third-party platforms including Google and Meta (Facebook/Instagram). These cookies track browsing behavior across websites. They require your explicit consent.

Third-party advertising cookies are set by: Google Ads (Google LLC, USA) and Meta Pixel (Meta Platforms Ireland Ltd). Data transfers to the USA are governed by Standard Contractual Clauses.

9.5 Cookie Duration

Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a defined period: analytics cookies up to 13 months; advertising cookies up to 13 months; functionality cookies up to 12 months. Specific durations are listed in the cookie preference center.

10. Third-Party Services and Social Media

10.1 HubSpot

NORQAIN uses HubSpot (HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA; European operations: 1 Sir John Rogerson's Quay, Dublin 2, Ireland) for CRM, marketing automation, contact forms, newsletter distribution, and website analytics. HubSpot processes data under a Data Processing Agreement with NORQAIN and is certified under the EU-US Data Privacy Framework. Data may be transferred to the USA under Standard Contractual Clauses.

For more information: https://legal.hubspot.com/privacy-policy

10.2 Google Services

NORQAIN uses the following Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) services:

– Google Analytics 4, website usage analytics.

– Google Ads, search, display, and Demand Gen advertising campaigns.

– Google Fonts (Red Hat Display), consistent font display; your browser connects to Google servers to load fonts, transmitting your IP address.

Data transfers to the USA are governed by Standard Contractual Clauses. For more information: https://policies.google.com/privacy

10.3 Meta (Facebook / Instagram)

NORQAIN uses the Meta Pixel, a tracking tool provided by Meta Platforms Ireland Ltd (4 Grand Canal Square, Dublin 2, Ireland), to measure the effectiveness of advertising campaigns on Facebook and Instagram, and to deliver targeted advertisements to users based on their browsing behavior. The Meta Pixel may collect your IP address, browser information, and pages visited on this website.

This processing requires your explicit consent via our cookie preference center. Data may be transferred to Meta Platforms Inc. in the USA under Standard Contractual Clauses. For more information: https://www.facebook.com/privacy/policy/

10.4 Shopify

NORQAIN's e-commerce platform is operated by Shopify Inc. (150 Elgin Street, Ottawa, Ontario, Canada). Shopify processes personal data including order information, customer account data, and payment data on NORQAIN's behalf under a Data Processing Agreement. Data may be stored on servers in the USA or Canada. Transfers are governed by Standard Contractual Clauses. For more information: https://www.shopify.com/legal/privacy

10.5 Social Media

NORQAIN maintains pages on the following social media platforms. When you interact with these pages or click social media links on this website, data may be transmitted to the respective platforms. NORQAIN does not control these platforms or their privacy practices.

– Instagram: https://www.instagram.com/norqain/

– Facebook: https://www.facebook.com/norqain

– TikTok: https://www.tiktok.com/@norqain

– LinkedIn: https://www.linkedin.com/company/norqain

– YouTube: https://www.youtube.com/channel/UCAppJ3AfYOx5WSSIZMRpIHw

– Strava: https://www.strava.com/clubs/1141014

– X (formerly Twitter): https://twitter.com/norqainwatches

11. Newsletter

Users may subscribe to the NORQAIN newsletter via the website. Subscription requires an email address and confirmation via a double opt-in process, NORQAIN will send a confirmation email to verify the subscription before any newsletters are sent. This ensures compliance with Swiss and EU anti-spam requirements.

Newsletter emails may contain tracking pixels and links that allow NORQAIN to measure open rates, click rates, and general engagement for quality and improvement purposes. This tracking is based on consent given at the time of subscription.

Users may unsubscribe at any time by clicking the unsubscribe link included in every newsletter, or by contacting dsgvo@norqain.com. Upon unsubscription, email address and consent records are retained for a period of 3 years for legal compliance purposes, then deleted.

12. Your Rights

Subject to applicable law, you have the following rights regarding your personal data:

– Right of access (Art. 25 nDSG / Art. 15 GDPR): you may request a copy of the personal data NORQAIN holds about you, free of charge.

– Right to rectification (Art. 32 nDSG / Art. 16 GDPR): you may request correction of inaccurate or incomplete data.

– Right to erasure (Art. 32 nDSG / Art. 17 GDPR): you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.

– Right to restriction of processing (Art. 18 GDPR): you may request that processing be restricted in certain circumstances.

– Right to data portability (Art. 20 GDPR, where applicable): you may request your data in a structured, machine-readable format.

– Right to object (Art. 21 GDPR): you may object to processing based on legitimate interests, including for direct marketing purposes.

– Right to withdraw consent: where processing is based on consent, you may withdraw at any time without affecting the lawfulness of prior processing.

– Right to lodge a complaint: you have the right to lodge a complaint with the competent supervisory authority (in Switzerland: the Federal Data Protection and Information Commissioner — FDPIC / EDÖB).

To exercise any of these rights, please contact NORQAIN at dsgvo@norqain.com. NORQAIN will respond within 30 days. You may be asked to provide a copy of your identity document to verify your identity before processing your request.

13. Data Security

NORQAIN implements appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data transmission, secure server infrastructure hosted in Switzerland by Infomaniak, access controls limiting data access to authorized personnel, and regular security assessments.

While NORQAIN takes all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. NORQAIN cannot guarantee absolute security but is committed to promptly addressing any data security incidents in accordance with applicable notification obligations.

14. International Data Transfers

Some of NORQAIN's service providers are located outside Switzerland and the European Economic Area (EEA), including in the United States. Where personal data is transferred to countries that do not offer an equivalent level of data protection, NORQAIN ensures appropriate safeguards are in place, including:

– Standard Contractual Clauses (SCCs) approved by the European Commission and adopted by the Swiss FDPIC.

– Adequacy decisions where applicable (Canada is recognized as adequate by the EU Commission).

– Certification under the EU-US Data Privacy Framework where applicable (e.g. HubSpot).

15. Automated Decision-Making

NORQAIN does not use fully automated decision-making processes that produce legal or similarly significant effects on users (Art. 22 GDPR). NORQAIN may use automated tools for purposes such as personalized product recommendations and marketing segmentation; these are based on legitimate interests or consent and do not produce legally binding decisions. Users may object to such processing at any time by contacting dsgvo@norqain.com.

16. Changes to This Privacy Policy

NORQAIN reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, data processing activities, or business operations. Where changes are material, NORQAIN will notify users by email or by displaying a prominent notice on the website at least 14 days before changes take effect. The updated policy will be published on this website with a new effective date.

Continued use of the website after notification of non-material changes constitutes acknowledgement of the updated policy. For material changes affecting how personal data is processed, NORQAIN will seek fresh consent where required by law.

17. Applicable Law and Jurisdiction

This Privacy Policy is governed by Swiss law, in particular the nDSG and its implementing ordinance (DSV). To the extent that the GDPR applies, its provisions take precedence over conflicting Swiss provisions.

For disputes arising directly or indirectly from this Privacy Policy, the courts at NORQAIN's registered domicile (Nidau, Switzerland) shall have exclusive jurisdiction, subject to mandatory statutory provisions. Users who are consumers resident in the European Union retain the right to bring claims before the courts of their country of residence.

18. Contact

For any questions, requests, or complaints regarding this Privacy Policy or the processing of your personal data, please contact:

Montres NORQAIN SA
Hauptstrasse 7
CH-2560 Nidau
Switzerland
Email: dsgvo@norqain.com

For complaints relating to data protection, you may also contact the Swiss Federal Data Protection and Information Commissioner (FDPIC / EDÖB): www.edoeb.admin.ch